Two New York-based luxury brands are heading to Mount Street in Mayfair, London W1, for their European debuts. Foundrae and Adam Lippes will both open standalone stores on the street, which is owned and managed by Grosvenor, Completely Retail News reports.
Adam Lippes at 9 Mount Street
Adam Lippes, the American designer known for tailoring and sportswear, will open in June with a 2,100 sq ft store at 9 Mount Street.
Foundrae at 119 Mount Street
Foundrae, a fine jewellery brand whose following includes Taylor Swift and Cynthia Erivo, will open its first standalone European flagship in July 2026. It will take 2,300 sq ft at 119 Mount Street.
Who they join
Both brands arrive among an established mix of luxury names on the street. These include:
- Jessica McCormack
- Simone Rocha
- Toteme
- Moynat
- Oscar de la Renta
- Rubinacci
- Valextra
- Marchesi 1824, the Milanese patisserie owned by Prada, which chose Mount Street for its first store outside Italy
What Grosvenor says
Henry Hunter, Mayfair retail director at Grosvenor, said: "Our retail strategy is centred on building a distinctive, complementary mix of brands that value creativity, quality and a more considered customer experience." He described the two brands as "fantastic additions to the premium retail line up on Mount Street".
Hunter said that attracting such respected independent brands for their first standalone European flagships reflects "the enduring appeal of Mount Street Neighbourhood as a destination of choice for leading international brands."
He added: "There is growing demand for environments that allow for storytelling, craftsmanship and a deeper connection with customers, something Mount Street is uniquely positioned to offer."
Photo: Robert Lamb, CC BY-SA 2.0, via Geograph.
