A new residential development on South Audley Street, Mayfair, near Hyde Park, has gone on sale with asking prices running from £35m to more than £200m. Property Industry Eye reports that businessman John Caudwell has launched sales at 1 Mayfair, a scheme with a reported gross development value of £2bn.
What is being sold
The development has 24 principal residences: 14 lateral apartments, two larger apartments, three penthouses and five townhouses. They range from roughly 3,100 sq ft to almost 16,500 sq ft. The townhouses offer up to seven bedrooms, and the penthouses have between five and seven. Buyers can also purchase one of five additional staff suites.
Each principal residence has private lift access, parking and storage. Prices start at £35m and rise to more than £200m for the penthouses.
The furnished apartment
Caudwell has unveiled the first fully furnished residence, a five-bedroom apartment priced at £83.7m. It sits on the fourth floor of the nine-storey building and measures 6,523 sq ft, with three private terraces and reception rooms overlooking Audley Square.
New York-based interior designer Jamie Drake worked with Caudwell on the interiors, drawing inspiration from The Dorchester hotel and some of its former guests.
Caudwell said the furnished apartment would give prospective purchasers a clearer indication of the finished development. In his words:
“The unveiling of the first dressed residence allows buyers to experience the true magnificence of 1 Mayfair, which offers trophy homes unprecedented in scale and grandeur.”
Design and facilities
The wider scheme was designed by architect Robert A.M. Stern, while Juan Pablo Molyneux designed the communal reception areas. Facilities include:
- a 20-metre swimming pool
- a gym and treatment rooms
- a private library
- 41 basement parking spaces
Dorchester Collection, through The Dorchester, will provide property management, concierge and hospitality services. Caudwell said the scheme would combine private residences with hotel-style services.
Who is selling
Caudwell is overseeing sales directly, though selected brokers can introduce prospective buyers. Agents briefed on the scheme come from UK Sotheby's International Realty, Beauchamp Estates, Wetherell, Savills and Knight Frank.
Property Industry Eye notes that the launch arrives while prime central London faces pressure from higher ownership costs and cautious buyers. Completion is scheduled for 2027, so the agents' task is to find buyers willing to commit tens of millions of pounds before then.
Photo: No Swan So Fine, CC BY-SA 4.0, via Wikimedia Commons.
