Apple Corps has announced plans for the first official Beatles fan experience in London, and it will be in Mayfair. The Beatles at 3 Savile Row is due to open in 2027 at the company's original 1960s headquarters, MusicWeek reports.
Why 3 Savile Row matters
3 Savile Row was Apple Corps' earliest headquarters and the studio where Let It Be was recorded. It was also the setting for The Beatles' final public performance, the rooftop concert of 30 January 1969. Apple Corps has overseen The Beatles' creative and business interests since 1968, and it now returns to its most famous early home.
What to expect
The building will open to the public for the first time. According to the announcement, the experience will include:
- Seven floors of never-seen-before material from the Apple Corps archives
- Rotating exhibitions
- A fan store
- A recreation of the original studio where Let It Be was recorded
Fans will also be able to relive the rooftop concert, as featured in Peter Jackson's Get Back, in the place where it happened.
What they said
Apple Corps CEO Tom Greene said: "We're thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row, but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969."
Paul McCartney said he recently went back to the building for a look around: "There are so many special memories within the walls, not to mention the rooftop." Ringo Starr said: "Wow, it's like coming home."
What comes next
Apple Corps said further details of The Beatles at 3 Savile Row will be announced in the months ahead. It will also share details of a second experience that is currently in development.
Photo: Lobster1, CC BY-SA 3.0, via Wikimedia Commons.
