Italian shipyard Sanlorenzo has opened its first London showroom in Mayfair, at 61 Park Lane. BOAT International reports that the space was created in partnership with UK brand representative Sanlorenzo Yachts UK, and marks an important milestone for the yard's presence in the UK.

What the showroom offers

The boutique space is intended as a central hub for UK-based owners, clients and buyers. Visitors can explore the Sanlorenzo and Bluegame ranges, review design concepts and receive expert advice on ownership, build and charter.

The showroom also reflects growing demand for Sanlorenzo in the UK, particularly for the SL 96A model from the yard's SL planing line.

Why Mayfair

The opening was attended by Sanlorenzo executive chairman Massimo Perotti, who underlined the strategic importance of the British market to the company's long-term, global vision. He said:

  • "London has always been one of the great international centres of culture, design and influence,"
  • "Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation."

Nick Hatfield, managing director of Sanlorenzo UK, said London is "a more central meeting point for inherently busy owners and now a place where the conversations that shape future yachts can begin." He added that the space lets the team introduce clients to the brand and its approach to bespoke yacht building.

The UK business

Sanlorenzo UK has been the exclusive representative for Sanlorenzo since 2020. In that time the team has commissioned nearly 30 yachts across the group's portfolio, and more than 95 per cent of owners were new to the shipyard. The showroom serves clients in the UK and Ireland.

The opening follows a year of "significant product innovation and growth" for the shipyard, which generated more than €960 million in revenue from new yachts in 2025. Sanlorenzo Yachts UK is part of the Ancasta Group, which was recently sold.

Photo: Ewan-M, CC BY-SA 2.0, via Wikimedia Commons.